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I like this, but I'm not sure I can forgive it being aligned to the left.
There have been a lot of these sites lately with photo photo backgrounds, unfortunately many of the have the same problem with readability of the text over the image. The Campbell logo is often rendered completely unreadable by the photo background. Doesn't mean it shouldn't be done, but that it should be done carefully. Perhaps doing a little post work on that corner of the image (burn tool or selectively blurring) would solve the problem.
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