Rutgers University - Beyond the Postcard
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Cool site for prospectives!
Does anyone know how this website did? Any metrics?
Apparantly this was one of the most successful campaigns for January Search...beat metrics from the previous campaigns for response and clickthrough rates.
The create-your-own info packet is a great feature -- did you develop that in-house, or did you use an existing program, and if so what is it called? Thanks!
I think this site has a very fun, youthful, and exciting feel to it that would easily spark the interest of today's prospectives.
The title says it all. How many postcards do prospective students get, they all certainly know what it means.
I have to agree...high school kids get so many college materials that they tend to blur together. This site is a relevant, fun and exciting way to stand out from the crowd.
The create-your-own info packet is actually done by a company called Digitalwave.
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