Top 10 Higher-Ed Web Design Mistakes in 140
Posted February 5th, 2009 by Stewart FossWhile working on the book I had an idea for a presentation. I’m refining the details of the presentation and thinking I might even submit a proposal for eduWEB (depending on how my schedule looks for the next few months). Anyway, I thought I’d put out a question to the twitterverse and see what I got back to help me refine the ideas a little more. Well I got so much good stuff (and twitter does such a bad job of letting you follow a conversation) I thought I’d share what I got in a blog post. I have organized them under headings in no particular order. If you have any that didn’t make the list, please comment. Thanks everyone for contributing. If you are not already following these people, you should.
1. Poor branding and lack of consistency
lack of organizational branding.
from @chasgrundy
inconsistent/ non-existent branding
from @escorial
lack of consistency
from @codyfoss
2. Bad Navigation
thinking about how you’re internally organized instead of how outsiders think of you.
from @chasgrundy
access to all pages from the homepage
from @escorial
lack of discipline when it comes to arbitrary global nav additions or additions to homepage content.
from @oaknd1
Organizing the Web site based on internal structure. It gets messy when reorgs happen.
from @khristine
Having a list called “favorite links” or “popular links” or even just “links”
from @rachelreuben
We nearly forgot to include links to Athletics in a redesign we did. Lucklily our user testing caught it.
from @jamesvandyke
3. Not planning for the long term
planning for launch, but not for future maintenance (empty/stale news or events areas)
from @chasgrundy
4. Inaccessible
non-accessible design and programming
from @escorial
Non-accessible flash
from @escorial
5. No Goals
No overall goal
from @codyfoss
6. Design/technology elements that don’t add to the site
Large images w/ no purpose
from @codyfoss
Using technology because it is new. ie moving items, drawers or ajax like tabs that are not intuitive.
from @nickdenardis
Cluttered homepage. They should be a nice mixture of relevant information + message by branding (emotions play a great roll)
from @escorial
Too many PDFs, instead of developing pages around that content. And yes, my school does this, and I hate it.
from @cfast
Flash for the sake of Flash.
from @davelowe
Weather on the hompeage?
from @nickdenardis
7. No Quality Control
no strong personality to advocate for overall site quality in the face of endless changes.
from @oaknd1
Bad quality images, pixelated or taken by somebody at the office.
from @escorial
8. Committees
Committees. Everything has to be decided by a committee.
from @lanej0
design by committee
from @escorial
9. Designing for the organization and not the user
Thinking anyone cares about long blocks of (link-free) text about mission statements and insular, jargon-filled content.
from @TimNekritz
politically-motivated nav and design rather than research- and user-centered design. my gripe of the day (wk., mo., and yr.).
from @stealingsand
Spending more time worrying about the message from the dean than successful ROI paths.
from @nickdenardis
10. The Rest
Making arbitrary rules like “everything must be accessible within two clicks of the homepage”
from @nickdenardis
Not having a mobile-friendly site.
from @barbchamberlain
a link for ‘prospective students’ that points to admission. the WHOLE SITE is for prospectives. don’t pigeon-hole.
from @theParanoids
If you liked this list
You may want to follow the people who put it together. :
- @circa1978 (me)
- @barbchamberlain
- @cfast
- @chasgrundy
- @davelowe
- @escorial
- @jamesvandyke
- @khristine
- @lanej0
- @nickdenardis
- @oaknd1
- @rachelreuben
- @stealingsand
- @theParanoids
- @TimNekritz




February 5th, 2009 at 12:56 pm
Nice list, thanks for assembling.
February 5th, 2009 at 1:05 pm
Great “poll”. I think the most important thing, not only on web design, if to have overall goals. The lack of them will lead to you failure
February 5th, 2009 at 7:22 pm
this is a great list, and rings true. I wonder why these problems are common across all higher ed?
February 5th, 2009 at 8:43 pm
Great list! I second Cody’s point about goals, and the whole “by committee” thing.
February 5th, 2009 at 8:53 pm
[...] read Top 10 Higher-Ed Web Design Mistakes in 140 on eduStyle. While you’re there, go ahead and create a profile and vote for all of my [...]
February 6th, 2009 at 9:35 am
This is a very good list. Lack of consistency sticks out the most to me. I do think its alright if each College at a University have different looking sites, but when each of those sites are inconsistent it drives me mad.
February 10th, 2009 at 7:06 am
I could not agree more, seriously as I read this I was saying, “yes, yes, yes!” Now the big question how to implement these changes. How to change the bureaucracy’s mindset of the President said add it to the home, now do it! We can’t get passed that
February 10th, 2009 at 4:36 pm
[...] Top 10 Higher-Ed Web Design Mistakes in 140Stewart Foss of eduStyle recently used Twitter to compile a list of the top 10 higher ed web design mistakes. [...]