Open Thread: Homepage Goals

Posted February 27th, 2009 by Cody Foss

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We’ve seen this quite a bit while working on the book. Many schools don’t have a clear goal for their homepage. This often leads to confusion, lack of consistency, ineffectiveness, and sometimes even competing objectives. This is something we’d like to get your spin on:

  • What is the goal for your school homepage?
  • How do you measure it’s success?
  • What are the challenges you face trying to implement it?
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About the Author

Cody Foss

Cody has worked in higher-ed since 2005. He worked for the University of Lethbridge from 2005 through 2008. In 2008 he left to do freelance work and he recently joined a smallish advertising agency. He is currently co-authoring "The eduStyle Guide to Usable Higher Ed Homepage Design."

View Cody Foss's profile

Other posts by Cody Foss

Posts by Cody Foss:

5 Lessons from the eduStyle Awards
01 Sep 2009 in Uncategorized

Interview: Susan T. Evans of William & Mary
22 May 2009 in Uncategorized

Follow-up Interview: Elizabeth Houle of University of St. Thomas
15 May 2009 in Uncategorized

Open Thread: Homepage Goals
27 Feb 2009 in Uncategorized

Open Thread: Design Trends
20 Feb 2009 in Design&Open Thread

Open Thread: Content Management Systems
13 Feb 2009 in Open Thread

Update on the Book, Win an iPod Touch
12 Feb 2009 in Books&Reviews&Usability

How to Become a Noteworthy
19 Jun 2008 in Articles&Buzz&Noteworthy

Top 5 sites on eduStyle with zero votes
12 Jun 2008 in Features

This entry was posted on Friday, February 27th, 2009 at 11:49 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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One Response to “Open Thread: Homepage Goals”

  1. Michael McCready Says:
    March 9th, 2009 at 11:55 am

    In the past our homepage has been focused on institutional goals/needs. We are in the process of shifting these goals and uses of the homepage to be more recruitment focused. I wouldn’t be surprised if many institutions made this shift with the low enrolments.