This week on EDU Checkup I only reviewed two sites, bad weather and an early morning meeting prevented the other two. But from the two sites we learned two great tips.

The first is to put as much information as possible on the public side of your site, there is no need to hide information from a prospective student. Secondly including promotions, news and events on sub pages is a great way to engage student who come in through a search engine. If you only use these promotions on your homepage it is likely you are missing a chunk of users.

I am trying something new which started on the University of Oxford site, after the 10 second test I am asking you (the watcher) to pause the video and comment on what you remember before I talk about what I remember. Check out the comments, its pretty interesting what sticks in everyone mind.

• Pacific Union College (A)
• University of Oxford (B-)

Stay tuned to the @educheckup twitter account and RSS feed for more site updated in the coming weeks. Also if you have not subscribed to the iTunes feed yet its a great way to get new episodes automatically.

This entry was posted on Wednesday, February 25th, 2009 at 8:00 am and is filed under EDU Checkup. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.